TIPS to a SUCCESSFUL BOOK RELEASE ON-LINE PARTY!
We spend months writing our novel, editing our novel, talking to everyone we know about our novel, even go as far as a tweet or two or a couple Facebook status’ about how many words you completed that day on your novel.
And the time comes. . .
Either you have a publisher that publishes your novel OR you are the publisher. You put a tweet out and make your status on Facebook “happy book birthday” or “it’s launch day of my novel.” Then. . .silence. You are on to the next one.
What happened? For MONTHS you talked about this book, you boosted about the word count you achieved or we cried with you when your muse wouldn’t cooperate. Those were the fun times of saying you had a novel, but when it came time for it to be published and purchased, how did you exactly get it out into the public??
It doesn’t matter what journey of publication you find yourself on, you still have to market your novel. Most publishing companies don’t even have a marketing department anymore that will set up book signings, send you your author swag, or pat you on the back anymore. All self published authors have to do their own marketing during a book launch.
So put on your marketing hat and use these sure-fire tips to help launch the best on-line book release party!!
1) When you start writing your novel, start talking about it all over. I mean ALL OVER. Post pictures on Pinterest of your characters, or things that remind you of your story. Talk about your progress on Facebook, Twitter, Google Plus, the bus stop, anywhere someone will listen.
2) Set your release date in stone! If you are with a traditional publisher, they set your date for you. But self published authors have the option to decide when to release their novels. I suggest you release your book baby on Tuesday. Tuesday is when all traditional novels are released and you want the same respect for your novel as a traditionally published novel.
With that said, you want your self published novel available in all ebook stores that you can. This means that you have to upload your novel days before your release date to make sure your novel is available the day you say it’s going to be available.
I always upload to Createspace a week earlier because you have to get a proof copy of the print or check it out on-line. I also upload to PubIt four days before my release date because it takes them a few days to get it published. I publish on Smashwords the day before the release day and publish on KDP (Amazon) three days before.
I want to make sure my book is available in all forms on the day I say it’s going to be.